Ouidad is dedicated to understanding and addressing the unique concerns of all kinds of curly hair. We are passionate about making individuals feel their most beautiful and are committed to celebrating and empowering the curl community to embrace and be proud of their natural curly hair.

Ouidad takes a skincare-like approach to hair product formulation, building a foundation for frizz fighting results from the inside-out. The result of this philosophy is products that are light, breathable and don’t weigh the hair down by trying to beat it into submission.

The products “weather proof” hair without coating it with sticky, gummy residues providing smooth, soft, luscious, defined curls.